Project Briefing

Grizzly American Whiskey is a fictional company created for school. The over all design was created to give you a warm feeling and reminisce on the outdoors.  The logo design is loud and roars out to the buyers as they walk by. Uniquely shaped label with the large logo will catch the eyes as it sits behind the bar. Advertising can be found in magazines and on streets of the local bars and outdoor shopping malls. The vendors and brewers wear professional black polo shirts with a small stitched logo in the breast. Other marketing materials are wooden display and shipping crates, coaster designed for use at the bar, and company barrels with the logo on the top.