Project Briefing

In this project I created a campaign including logo design, product design, and out-door advertising. “Original Longboard” is a real longboarding company but I have created/ designed a new line of boards. I chose the name Terraform because the designs on the board represent the forces of nature that shape and terraform the landscape. I have created 4 different board designs; Earth, Wind, Fire, and Water. Each board has a complimentary t- shirt with matching artwork.

Also in this project I created a product guide to inform the consumer of  specifications, available gear, and parts to order. To conclude the campaign I designed some oversized outdoor advertising. Images depicted on the billboard contradict the locations to draw more attention and inspire the onlookers.

Logo for the Terraform line of boards

Storefront Original Longboards store sign

Wave Board

Image created and used for the Wave longboard

Earth Board

Image created and used for the Earth board

Wind Board

Image created and used for the Wave board

Fire Board

Image created and used for the Fire board

T-Shirt design 1

T-Shirt design 2

T-Shirt design 3

T-Shirt design 4

Mock up skateboard with the Fire design

Product Guide front cover

Product Guide intro and product overview page

Guide book design concept page

Guide book part speccifications

Product Guide backcover

Original Longboards logo gearbag

Sliding gloves

Original Longboards design on bearings.

Helmet design

Wheel design for the Wind board

Oversized billboard inspiring an onlooker at a business park or convention center.

Billboard design at a train station inspiring a new form of transportation.